MARKETING AND SALES
Sales Channel Establishment
A robust Sales Channel is one of the hygiene factors for a sustainable business setup. Sales team is the one who is in constant touch with the market and the customers. Handling the sales team, designing a proper sales structure, keeping the sales person equipped with all the materials needed are some of the basic tasks needed to be done by the management. Anvikshiki Consulting has a team of experts who have successfully conducted sales channel establishment assignments for a diverse group of industries. We have formed sales structures, given sales training to sales persons and have also devised reporting structures for sales teams to have a streamlined flow of information throughout the channel.
Customer Centric Organization
Though old, the saying “Customer is the King” holds true at all business scales and the success of any business depends on how well it understands its customers, communicates with its customers and how quickly it adapts to changing customer needs. With a research acumen, industry based understanding of customer insights developed on tools like Customer Feedback and VoC we help organizations to understand their customers better, make customer centric policies and drive the next step of the organization in such a way that it gets you closer to your customer.
Retail Management
Retail has always been a business of walking on thin ice. Management of retail chains requires a strong foundation of cash cycle management, sales channel establishment, product management and supply chain efficiency. Anvikshiki Consulting have worked with retail clients to create systems for retail management, finding the product-market fit, finding the channel fit, management of distributors and retailers.
Branding Activities
Brand or Branding has always been given a lot of luster by marketing and sales folks defining it by indecipherable jargons and terminologies presenting it as some distant post to reach. In reality, brand creation is driven by internal operations and efficiencies that is perfected upon by continuous iterations and improvements. The experience which you create for your stakeholders internal as well as external, creates your distinct brand in the users mind. Anvikshiki Consulting has worked out branding strategy for its clients, which has lead to establishing a strong brand positioning in the respective markets.
Data Driven Decision
In recent years with the emergence of digital marketing, business intelligence and other data tools, the importance of data in the decision making process has grown exponentially and is going to be a driving point of business decisions in future. But, to make the correct decisions using data, you first need to capture relevant data points. We have undertaken several strategic assignments in the formation of such data capturing models so as the organizations can leverage the power of data in the decision making process.
Advisory on Growing Business in a Franchise Module
Franchise is a great way to grow your business exponentially, but it is also observed that roughly 20% franchise stores closes within 12 months of time, the customer complaints about the consistency & reproducibility ( having the same experience to the mother store) in a franchise outlet. Wherein it is always dilemma for the business owners that who will run the show? Will it be Operated by the company or franchise (FOCO or FOFO Model)
Many such problems arises when you think and start approaching for prospective customer.
Anvikshiki can advise you on how you can grow your franchise model? Problems like selection of the products, pricing decision, geographical targets, Software and Technology Selection and many other complex questions can be solved by a reliable consulting.