Beauty and Personal Care
Consulting Services for Beauty and Personal Care
The personal Care and Beauty Industry has presented itself as an attractive industry in recent times, riding on growth-driving factors like increasing disposable income, rising mobile penetration in the demographics, growing social media reach and the continuous effort by Personal Care and Beauty brands to influence the minds of consumers. All of this collectively has given rise to new beauty brands, huge valuations and massive marketing campaigns driven by millions of data points.
The beauty and Personal Care Industry is divided into parts products and services, while products follow the same traditional go-to-market strategy it is the service industry like grooming and spas that are difficult to manage and grow. The aspects like keeping the service delivery independent of the server, managing customers and keeping the manpower updated with the latest industry trends and practices are the real challenges and critical to quality parameters for a service business. Anvikshiki Consulting has been associated with personal care brands and has worked in developing the systems and processes for the efficient management of manpower, standardization of processes, service delivery standardization, training and development systems, grade-wise evaluation systems and branch expansion planning.
Grooming and personal care have attracted many big names and huge funding rounds in recent times, despite the pandemic not being a favourable period, the beauty and personal care industry is prospected to grow at the rate of 11% per year. Customer behaviour is changing slowly and the current Indian market conditions are favourable for industry growth. However, it has its own set of challenges but if the objective is clear and the management is responsive to the market changes then the desired objective can be achieved.
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