Pharmaceuticals
Consulting Services for Pharmaceuticals
Pharmaceuticals is one of the few industries, which have seen noticeable growth in recent years. Lead by multiple growth factors like the pandemic, supply chain disturbances, research and development in the pharma field and the mass production capability of Indian Manufacturers. Although the manufacturing environment looks conducive, government regulations regarding IP laws, high R&D costs, supply chain challenges and the complexity of the Indian distribution system make it difficult for an organization to operate in the entire value chain of the pharma business.
As a result of the complex nature of integration, apart from a few big players, the pharma industry is being transformed into segments of smaller organizations specialized in a specific part of the value chain. These fields of operations include Contract Research, Contract Manufacturing, Marketing and Selling Specializations. The companies in their specific sections are building on their capabilities and creating competitive advantages to increase the barriers to entry for new players.
For the prescription segment, the key decision influencer is still the Doctor driving the sales for the segment, managing the workforce of MRs, ASMs and the Coordination Team is the main challenge for the companies operating in the Market side of the value chain. New trends in the pharma industry and rapid growth in the OTC product segment has also been a major growth driver in the pharma segment in recent times. We have worked with some new-age pharma companies and helped them to optimize their systems and processes, manage human resources, handle performance management and structure the entire Human Resource Development of the organization.
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