Printing and Packaging
Consulting Services for Printing and Packaging
The Printing and Packaging industry can be categorized into two sections – Flexible Packaging and Rigid Packaging. According to the Indian Institute of Packaging (IIP), packaging consumption in India has increased by approximately 200% in the last decade. The rise of e-commerce in all industries, and the rise of platform-based businesses and aggregator models can be attributed as the reasons for the growth in packaging demand in the industry.
Key influencers in the industry can be assigned to fluctuating raw material prices, changing government regulations, changing environmental and ethical concerns, lack of recycling, etc. The main cost of packaging lies within the raw material, ink, and transportation cost. Due to recent global economic disturbances and supply chain restrictions due to the pandemic, raw material prices have risen sharply. But still, the packaging sector has been one of India’s fastest-growing sectors in recent times. Huge investment from big corporates in the retail segment is driving retail growth in India which has been a direct growth driver for the packaging industry.
Apart from some large conglomerates that only cater to top-level clients and Exports, the rest of the Packaging Industry is quite fragmented with a lot of small players in saturated locations, struggling to compete on the basis of price due to the rise in prices of raw materials. To stand eligible on the stringent quality criteria of the customer is also a difficult task as the manufacturing capabilities and quality controls in the small and medium segments are not enough capable to make it through the quality audits of big customers.
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