Why Small and Medium Enterprise Fails to Implement Growth Strategy?
To Implement any strategy, any organization needs enough resources. It is observed most of the small and medium businesses suffered from resource scarcity and those who have may fail to allocate the resources in an integrated manner. During our consulting assignment, we have found many companies failed to implement an integrated strategy. when we say integrated it means, the organization fails to balance the allocation of the resources at the right time. for example, we have done a project for FMCG, we have observed that a company has invested a huge amount in building their production facility that they could not spare the resource to build their marketing capabilities.
This what we call an integrated strategy Implementation.
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